top of page

Growth Marketer Program

Passionate about driving user acquisition and engagement? Learn from industry experts and gain the skills to land your dream job.

2 months

Duration

None

Prerequisites

Nykaa

Mentors from

Cohort starts

TBD

Graduation day

TBD

Cost

₹21,000

20% scholarship for early applicants

Join our succesful alumni now working at top companies

Jagriti Verma
Jagriti Verma
Preethaa Jansi Rani
Preethaa Jansi Rani
Manu Bhadra Jayan
Manu Bhadra Jayan
Dhriti
Dhriti
Harshini Donepudi
Harshini Donepudi
Anshu
Anshu
Shreshthaa Shukla
Shreshthaa Shukla
Ashad Ahmad
Ashad Ahmad
Mayank Saxena
Mayank Saxena
Nipun Agarwal
Nipun Agarwal

What You Will Learn

Growth Week 1

Growth Marketing Fundamentals

• AARRR Framework
• Data Analytics Fundamentals
• Metrics and KPIs

Project lab

Identify Business Goals and KPIs

Tools used

LinkedIn
Google Meet

Growth Week 4

Revenue and Monetization

• Monetization Strategies
• Pricing and A/B testing
• Conversion Rate Optimization

Project lab

Increase Touchpoint Conversions

Tools used

Google Optimize
Visual Website Optimizer

Growth Week 7

Growth Marketing at Different Enterprise Scales

• Startups vs Large Enterprise
• Scaling Campaigns
• Budget Management

Project lab

Scale and Optimize Processes

Tools used

Zapier
Hubspot

Growth Week 2

Customer Acquisition Strategies

• Acquisition channels
• Search Engine Optimization
• PPC Campaigns

Project lab

Perform Channel Audit and Optimize

Tools used

Google Analytics
Ubersuggest

Growth Week 5

Referral and Viral Growth

• Guerilla Marketing
• Viral Marketing Psychology
• Referral Programs and Incentives

Project lab

Viral Campaign Sprint

Tools used

Canva
Buffer

Growth Week 8

Presentation, Online Brand and Demo Day

• Presentation Skills
• Online Personal Brand
• Demo Day

Project lab

Final Presentation

Tools used

Loom
LinkedIn

Growth Week 3

Retention and Engagement

• Retention Metrics and Strategies
• Automation and CRM
• Engagement Tactics

Project lab

Implement a CRM Tool and Automate

Tools used

Hubspot
Zoho

Growth Week 6

Tools and Analytics

• Building a Funnel
• Cohort and Funnel Analysis
• Hotjar, Mixpanel, Ahrefs, SEMrush

Project lab

Track Stages of Funnel using Tools

Tools used

Google Data Studio
Mixpanel

Mentors

Ayushi Goradia
Nykaa

Ayushi Goradia

Marketing Executive

Nykaa

Coming Soon
Coming Soon

Coming Soon

More mentors are

Coming Soon

Potential Recruiters

Walmart

Walmart

Previously Hired

Analytics Associate

Chegg

Chegg

Previously Hired

Managed Network Expert

Trell

Trell

Previously Hired

Content Strategist

Drybble

Drybble

Previously Hired

Marketing Psychologist

and many more

Success Stories

Manu Bhadra Jayan

Manu Bhadra Jayan

Research → Analytics

Angle Belearn

Angle Belearn

Teacher

Walmart

Walmart

Analytics Associate

Joe Robert

Joe Robert

Research → Marketing

Jain University

Jain University

Undergrad Student

Trell

Trell

Content Strategist

Khanishka Sharma

Khanishka Sharma

Research → Marketing

Chandigarh University

Chandigarh University

Undergrad Student

Drybble

Drybble

Marketing Psychologist

Avg Cohort Demographic

50%

College Students

50%

Working Professionals

0.9

Male-Female Ratio

bottom of page